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Color Power: Strategical Use for Your Marketing


Color psychology is a fantastic strategic tool for your brand. Through awaking desirable emotions, colors influence how people think and behave toward a brand, and how they interpret any information.


Let's get acquainted with the power of color and use it properly.


BLACK

Suitable for:

  • Luxury niche products and services

  • Beauty

  • Clothing

  • Art

  • Finance

  • Real Estate

  • Sport

  • Education

Meaning: Order. Prestige. Precision. Timelessness.

The way affects: highlights functionality and value.



WHITE


Suitable for:

  • Healthcare

  • Beauty

  • Cleaning

  • Child-related Business





Meaning: pure, noble, clean, soft.

The way affects: brings out a feeling of trust by tapping in to purity and simplicity.



RED

Suitable for:

  • Food & Beverages

  • Beauty

  • Vehicles

  • Healthcare

  • Sport

  • Real Estate




Meaning: excitement, passion, danger, energy, action, provocation.

The way affects: increases your heart rate, makes your breath faster. Encourages action.



BLUE

Suitable for:

  • Transport

  • Travel

  • Healthcare

  • Family, kids

  • IT

  • Finance

  • Real Estate

Meaning: trustworthy, reliable, and relaxing.

The way affects: makes people relax and breathe out, as it reminds them of the sky and the ocean.



GREEN

Suitable for:

  • Food & Beverages

  • IT

  • Finance/Business

  • Healthcare

  • Everything organic

  • Travel

  • Pets

  • Family

Meaning: Wealth, health, prestige, serenity, generosity, safety.

The way affects: calms down, sharpens eyesight. Highly connected to nature and money.



YELLOW

Suitable for:

  • Clothing

  • Travel

  • Art

  • Pets

  • Entertainment

  • Sport

  • Education



Meaning: positivity, light, warmth, motivation, creativity, happiness

The way affects: stimulates brain activity. Evokes a feeling of positivity. Brings out hope and optimism.


Color psychology seems obvious and promising.


In fact, it is not as straightforward. Following features of your TA should be considered to use color psychology effectively:


  • Culture and language

  • Age and gender



To get more information about a skillful use of color psychology tool to grow conversion - we recommend great article by Talia Wolf.


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