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Color Power: Strategical Use for Your Marketing
Color psychology is a fantastic strategic tool for your brand. Through awaking desirable emotions, colors influence how people think and behave toward a brand, and how they interpret any information.
Let's get acquainted with the power of color and use it properly.
BLACK
Suitable for:
Luxury niche products and services
Beauty
Clothing
Art
Finance
Real Estate
Sport
Education
Meaning: Order. Prestige. Precision. Timelessness.
The way affects: highlights functionality and value.
WHITE
Suitable for:
Healthcare
Beauty
Cleaning
Child-related Business
Meaning: pure, noble, clean, soft.
The way affects: brings out a feeling of trust by tapping in to purity and simplicity.
RED
Suitable for:
Food & Beverages
Beauty
Vehicles
Healthcare
Sport
Real Estate
Meaning: excitement, passion, danger, energy, action, provocation.
The way affects: increases your heart rate, makes your breath faster. Encourages action.
BLUE
Suitable for:
Transport
Travel
Healthcare
Family, kids
IT
Finance
Real Estate
Meaning: trustworthy, reliable, and relaxing.
The way affects: makes people relax and breathe out, as it reminds them of the sky and the ocean.
GREEN
Suitable for:
Food & Beverages
IT
Finance/Business
Healthcare
Everything organic
Travel
Pets
Family
Meaning: Wealth, health, prestige, serenity, generosity, safety.
The way affects: calms down, sharpens eyesight. Highly connected to nature and money.
YELLOW
Suitable for:
Clothing
Travel
Art
Pets
Entertainment
Sport
Education
Meaning: positivity, light, warmth, motivation, creativity, happiness
The way affects: stimulates brain activity. Evokes a feeling of positivity. Brings out hope and optimism.
Color psychology seems obvious and promising.
In fact, it is not as straightforward. Following features of your TA should be considered to use color psychology effectively:
Culture and language
Age and gender
To get more information about a skillful use of color psychology tool to grow conversion - we recommend great article by Talia Wolf.
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