8 Steps to Create a Good Landing Page
We’ve put together a step-by-step guide for creating landing pages using “everyone-can-do” websites as an example, but almost all websites are built using this approach. Landing logic, typical mistakes and tips are fitted into eight points.
1. The first block. The point of acquaintance with the user is usually a banner with a unique selling proposition and pain for the client + Call to action button. For example: “Boring? Buy a home sloth ”+ button “I want to learn how to live with a sloth”. It is important that the call to action helps to remove all doubts, and the block with the USP is not too long - an abstract should be fitted with one sentence. In the header you can place the company logo, phone and anchors on the main landing blocks for quick navigation.
2. Product Information. Tell the user about your offer in the language of facts: for example, “Sloths are unpretentious in everyday life and they only need to eat a couple of leaves per month. It’s even easier to take care of them than to fish.” By the way, in this block you can give photos and videos of the product / service.
3. Advantages and differences from competitors. Here you tell why it is worth choosing your company. The scheme is simple: an understandable catchy title and a listing of the benefits that answer the question “Why is this necessary?”. Like: “Happy sloths from the breeder: animals that will delight you with their serenity”. You should not give a lot of solid text, but it is better to submit it in the form of a tile with a brief description of each advantage.
4. Present the offer. The next step is about the offer itself. In this block, the user should receive detailed information about the services: for example, “a sloth with delivery will be brought by a veterinarian who will help to properly equip a place for a new friend. Bonus: a cage as a gift and a discount on the air conditioning “Rainforest”. Such information is also usually put in tiles to make it easier to read.
5. Talk about the price. After a detailed offer, disclose information about the cost and tariffs along with the order form or the “buy” button, if there is an online payment.
6. Promotions. The next block is information about discounts and special offers (if any). This helps to move to an instant purchase of an already heated user. Think twice about timers and other primitive mechanics, because they can annoy users and not motivate them. Here (as well as with the offers), it is better to proceed from the specifics of the business and test hypotheses.
7. Social evidence. A block that should finally dispel the last doubts of the buyer: here should be placed cool information about the company and reviews of real customers. Our advice: never use false reviews and unreal photos, it always reveals and everything breaks down. The reviews people believe are the ones that are pulled up by frames from social networks. When there are real people on avatars and you can even click on them, a credibility grows.
8. Contacts for communication. The finish line, where it is worth putting links to social networks and the feedback form. This is an important block that will reduce the bounce rate, and also provide an opportunity to gather contacts and remind those who did not decide to purchase immediately about your product.
And the last: abstract and look at the landing as a buyer. With a critical and fresh look, go through the page structure and evaluate how clear the information is and if there are any logical mistakes. Use helpers such as Google Analytics and SimilarWeb PRO. See how users behave on our website and summarize the effectiveness.