5 Tools to Enhance Your Customers Experience

See how you can boost your sales - making customers keep falling in love with your online shop each time.

We gathered 5 innovations and trends to help your online business stand out from the competition.

Mobile Commerce Dominance

Statistics speaks for itself:

Adapt your business to mobile through mobile version or an app. That's it.

Mobile commerce has brilliant infrastructure to support your business operations

• Mobile money transfers

• Electronic tickets and boarding passes

• Mobile banking

• Contactless payments and in-app payments

• Location-based services

• Mobile marketing, coupons, and loyalty cards

Augmented Reality and Virtual Reality apps

• Allow the consumer to test and experience a virtual representation of the product (like Sephora)

• Let the shopper customize the product for their needs

• Create 3D models that can be placed in a real-world environment simply by using the camera and screen of a smartphone - like IKEA , Converse

• AR app on a device can collect, save, and analyze information. It can be used for personalizing user experience.

Ikea Place. An augmented reality app that will remove the friction for consumers purchasing furniture

Sephora boosts augmented reality shopping with real-time facial recognition

Better Content

• Era of Naturalness is here. Forget about Photoshop. Ordinary people as models encourage the brand’s credibility.

• More than 40% of people under 35 searches the information primarily on YouTube. It makes sense to concentrate on creating your own video content.

• Direct advertising makes the users bored. Inspire your customers to create content such as reviews, videos, photos and mention your products or services on their social media channels.

• All instructions, tips and reviews should be promoted in the same way as the pages of goods.

Era of naturalness is here

Machine Learning and AI

MACHINE LEARNING

Is the application that delivers a a customer-centric experience based on your previous data and buying behaviors.

ARTIFICIAL INTELLIGENCE

Using AI brands can predict customer behaviour and offer relevant and helpful recommendations to individual consumers.

TARGET

Predictive marketing businesses such as Mintigo helps to Identify exceptional target prospects.

CHATBOTS

Chatbots can automate order processes and are an effective and low-cost way of providing customer service.

INTELLIGENT AGENT

Intelligent agents are brilliant sales assistants. Good example here is "notification agent" called "Eyes" by Amazon.com.

ALTERNATIVE

AI and ML technology is quite expensive. Alternative for smaller business is Customer Journey Map and Buyer Persona.

Voice Search is changing the face of SEO

About 50% of searches will be done without a screen by 2020

There is a difference in voice and text searches. Typical example:

• Text Search"Best breakfast in Berlin"

• Voice search "What restaurant is the best for breakfast in Berlin?" or "What restaurants are open for breakfast now?"

STEPS TO ADAPT TO VOICE SEARCH

1. Write content in a natural, conversational voice. It has to answer your consumers questions.

2. Develop content as well as expand your paid search keyword lists to include longer tail keyword phrases. It helps to reach users at each stage of intent based on the types of questions they are asking.

3. Use structured data and schema markup. It helps the search engines understand and crawl your data more efficiently and become part of the available knowledge graphs.